are you looking for download_apps ? adding this to make target,will push the application to serial flash.
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I read this as you needed a tool to download the application directly to the module, bypassing the SDK.
If this is what's needed, then take a look at the WICED™ Development System, Manufacturing Test User Guide
The WL tool can be found here within the SDK: /WICED-SDK/libraries/test/wl_tool