I ran the example as is and worked for me. Did you make any modifications to the code example or running it as is? If yes, please let me know what changes you did.
If not, after programming, the application should run and you should see the E-Ink display come on without needing to press the reset button.
Nevertheless, when you debug your application, you seem to be stuck somewhere during startup. You don't seem to be reaching main.
Have you run any application before on this kit using ModusToolbox? Please check the back of the box of the kit to see if you are on an older revision of the kit. As mentioned below, Rev*C and above only work with ModusToolbox.
Looking forward to your reply
OK, I see. I have Rev *B, does it mean i have to throw it away or can it be modified to work?
You will be contacted by Cypress over email to discuss the next steps.