They can go ahead Driver Re-selling process. Information can be found in the chapter of "Driver Resell" on "Cypress CyUsb3.sys Programmer's Reference".
The benefit of the Driver Re-selling is that when companies opts for driver re-selling(or use cypress driver), they need not to run WHQL for their VID/PID. They can add their VID/PID in the INF file and gets Microsoft certification for their devices.
You can contact Cypress Engineers (in this case, HirotakaT_91) by private message with the below information to initiate the driver resell process by our side.
1. Company details
2. INF file with your devices VID/PIDs
3. Microsoft Dashboard account information that must be included 'Publisher Display Name'
4. Target device
5. OS version and architecture