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the video shows how to download the firmware into the sense tag. you may download the wiced sense firmware and save it under the Apps folder. the firmware allows the working of the sense tag in conjunction with the various sensors. you may want to download the wiced sense explorer onto your smartphone (iPhone n android both supported) to have a better user experience.
there is a firmware named proximity.So if i download that firmware,then what happens( i mean where can we notice the proximity nature of tag)