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To use this code example with CY8CKIT-062-BLE, please change the target device in the project to 'CY8C6347BZI-BLD53'.
To change the target device in the project, right-click on the project and select Device Selector. In the Device Selector window, scroll down and select CY8C6347BZI-BLD53 from the list, then clock OK.
Now rebuild the project and you should be able to program the device successfully. Refer to the Design Considerations section of the CE document for details.
Oh, face-palm! I suppose that makes sense since it was complaining about the target device.