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The BCM943362WCD4 is a platform just like CYW943907AEVAL1F is (They are not same). The build targets given in the SDK by default are given for demonstration. You need to create your own target as you have already done or just copy paste a provided target and rename it like:
<folder>.<application>-<platform> download run. For example, to build the scan application,
snip.scan-CYW943907AEVAL1F download run.
Also there is a Quick Start Guide(WICED-QSG.pdf) provided in the Wiced Docs located at: WICED-Studio-6.0\43xxx_Wi-Fi\doc