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You need to configure your project in PSoc Creator to set the Chip Protection to "Protected" and Debug Select to "GPIO":
NB! When you program with PSoc Creator IDE, the protection bits will not actually be set. You must use PSoC Programmer.
By default, PSoC Programmer will not set the protection bits either. You must enable Chip Lock in the Programmer Options:
Always test and make sure that it works. Try to Read the Flash content using the "Read" button.