USB has been popular in the market for its simplicity, maturity and plug-and-play features. However, the 480 Mbps speed of USB 2.0 was not sufficient to support new generation storage and video. Therefore, the time was ripe for migration to a faster standard; this has led to the development of the new USB 3.0 protocol. The challenge that arises for developers is how to leverage USB 3.0’s full potential. Read the full article in EE Times.