To build an application using Wiced SDK Make Target feature of the eclipse could be used.
Here is an example of building scan example application located in .../Apps/snip/scan directory.
snip.scan-BCM943362WCD4 download run
Targeted Platform: BCM943362WCD4
You may build using command line as well with "make snip.scan-BCM943362WCD4 download run" command on the shell.