You need to use a separate EEPROM programmer. Please inquire the vendor where you purchased the EEPROM from for further information on how to program these parts.
Were you able to reproduce the issue without EEPROM?
For tetra HUB CY7C65640, if no EEPROM is used or the connected EEPROM is not programmed, then HUB enumerates with default descriptors. For details on default descriptors refer page no. 9 in the datasheet of CY7C65640A.
download the datasheet from the following link http://www.cypress.com/?docID=31749